Penningtons

Client
Penningtons

Services
Campaign Concept + Creative Direction, Art Direction, Design Direction

Empowering Personal Style.

Strengthened Penningtons’ positioning as Canada’s plus-size apparel leader with a 360º summer campaign layered with distinct stories laddering up to one theme. To further solidify the relationship with their engaged customers, Aperkoo created empowering scenarios giving them license to expand their personal style by exploring the product offering in unique ways.

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Screen Shot 2018-11-06 at 10.54.23 AMScreen Shot 2018-11-06 at 10.54.23 AM
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