Penningtons
Client
Penningtons
Services
Campaign Concept + Creative Direction, Art Direction, Design Direction
Empowering Personal Style.
Strengthened Penningtons’ positioning as Canada’s plus-size apparel leader with a 360º summer campaign layered with distinct stories laddering up to one theme. To further solidify the relationship with their engaged customers, Aperkoo created empowering scenarios giving them license to expand their personal style by exploring the product offering in unique ways.
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