Holts Beauty

Client
Holt Renfrew

Services
Creative Direction,
Art Direction &
Design

With the growing share of customers shopping the newly launched e-commerce site, a digital content strategy was developed to inspire customers with the season’s newest collections and convert their visits into online sales. Understanding the habits of beauty shoppers, HOLTS beauty magazine was recreated as a digital shoppable magazine with stunning imagery and comprehensive service editorial making the online magazine a fully immersive go-to resource.

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