UCC Drawing on Experience

Upper Canada College

Campaign Concept + Creative Direction, Art Direction

Designing your child's future.

Aperkoo reimagined Upper Canada College’s campaign and prospectus to align with the school’s new vision, mission and values. A strong focus on the student’s  well-rounded experiences and International Baccalaureate program was at the forefront of the campaign as part of the warm and inclusive messaging.

Shifting perceptions.

While understanding the strength of UCC’s distinguished heritage, a new call to action was required to engage prospectus parents who may have outdated preconceived notions about UCC.


Celebrating their achievements.

The UCC campaign was developed to highlight the varied experiences and achievements of the students at every age to help parents picture their own child at Upper Canada College.

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